COLES PHILLIPS (1880-1927)
The first two decades of the 1900’s saw dramatic changes in how artists portrayed American women in magazines and other media. Instead of the prim, proper, and idealized “Gibson girl” socialite of the 1890’s, the public was treated to an outpouring of more modern, active, and athletic images of women. Chief among the early architects of this “Golden Age of American Illustration” was Coles Phillips, popularizer of the “fade-away” style, and one of the first artists whose images of ladies were frequently torn out of magazines and swiped out of store windows to become pin-ups on college dormitory walls.
From American Art Archives.com